Privacy Policy

Last updated: 10 September 2026

AWESEL respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, create an account, place an order, contact us or otherwise interact with AWESEL.

AWESEL processes personal information in accordance with applicable South African data-protection and consumer-protection laws, including the Protection of Personal Information Act 4 of 2013 (POPIA).

1. Information We May Collect

Depending on how you interact with AWESEL, we may collect information such as:

Your name and surname
Email address
Telephone or mobile number
Billing and delivery address
Order and purchase information
Payment-related information necessary to process your order
Account and login information where applicable
Information you provide when contacting customer support
Information about how you use our website, where collected through cookies or similar technologies

We aim to collect only information that is reasonably necessary for the purposes for which it is processed.

2. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders
Process payments and refunds
Arrange delivery or collection of your purchases
Provide order and delivery updates
Respond to questions and customer-support requests
Manage your customer account where applicable
Improve our products, services and website
Prevent fraud, misuse and security threats
Meet legal, regulatory and record-keeping requirements
Send marketing communications where you have provided the necessary consent or where permitted by law

3. Sharing Your Information

We do not sell your personal information.

We may share relevant personal information with trusted service providers where this is necessary to operate AWESEL and provide services to you. These may include:

Payment service providers
Courier and delivery companies
Shopify and technology service providers
Website, hosting and security providers
Customer-support or communication service providers
Professional advisers or authorities where required or permitted by law

We only share information where reasonably necessary for the relevant purpose and expect service providers handling personal information on our behalf to protect it appropriately.

4. Payment Information

Payments may be processed through third-party payment service providers.

AWESEL does not need to receive or store your complete payment-card details when these are processed directly by the applicable payment provider. Payment information is handled according to the security and privacy practices of the relevant payment service provider.

5. Cookies and Website Technologies

Our website may use cookies and similar technologies to help the website function properly, remember preferences, understand how visitors use the website and improve the shopping experience.

Some cookies may be provided by third-party services used by AWESEL.

You can manage certain cookie settings through your browser. Disabling some cookies may affect how parts of the website function.

6. Marketing Communications

If you subscribe to our newsletter or otherwise provide the necessary consent, we may send you information about new products, special offers and other AWESEL updates.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.

7. Protecting Your Information

AWESEL takes reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

The Information Regulator also emphasises the importance of appropriate security measures and responsible handling of personal information.

8. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide our services, to resolve disputes, to maintain appropriate business records, or where retention is required or permitted by law.

9. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Object to certain processing of your personal information
Request deletion or destruction of personal information where legally appropriate
Withdraw consent where processing is based on consent
Lodge a complaint regarding the handling of your personal information

The Information Regulator confirms that data subjects have rights relating to access, correction, objection and deletion in circumstances provided for by law.

10. Third-Party Websites

Our website may contain links to third-party websites or services. AWESEL is not responsible for the privacy practices or content of third-party websites.

We recommend reviewing the privacy policy of any third-party service you use.

11. Children's Privacy

AWESEL does not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.

Where the law requires consent from a competent person for the processing of a child's personal information, we will comply with the applicable legal requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

The latest version will be published on this page with the applicable update date.

13. Contact Us

If you have questions about this Privacy Policy or how AWESEL handles personal information, please contact us through our Contact Us page.

When contacting us about personal information relating to an order, please include your order number where applicable so that we can assist you efficiently.